Let’s become Great Salesperson from Good Salesperson

“Sales are the contingent upon the attitude of the salesmen – not the attitude of the prospect” By W. Clement Stone. Every seller should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all selling activity. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing efforts will be.

Selling and buying are not purely intellectual exercises. Buyers and sellers are emotional human beings, which is why great salespeople are always masters at managing their own emotions. The most successful salespeople work incessantly toward improvement, practice regularly, and grow incrementally with each experience. Acquiring killer sales skills requires time and dedication. For some people, selling seems to come naturally. But if you feel panicked and overwhelmed at the thought of pitching a stranger, there's good news: Anyone can learn the techniques that make a good salesperson, and you can use them no matter where your career takes you. While it is true that selling something is an art but the good news is that this art may not be inbuilt and can be learned and inculcated. Any person can become a good salesperson by studying, practicing sales and showcasing conviction to sell a product or service. It is a lot about reading the customer’s mind, and this skill can be incorporated. Here we discuss the qualities to make good salesperson to great salesperson. 

Maintain Empathy

Empathy creates an emotional connection, which elevates the sales conversation.​  A good salesperson knows how to feel what their customers feel. By getting inside a prospect’s skin, they know just how to sell a product or service. Empathy is a great way to anticipate what a customer wants.

Have Patience

A salesperson should have a lot of patience to succeed. As a part of his work, a salesperson will have to explain the entire process or product to a prospect and end it with a placement of the order. He should be pleasant and patient while taking a prospect through all these stages. A person can never be an effective salesperson if he doesn’t have the patience for it. 

Treat your customer like they’re your best friend

Friendliness provides an essential basis for all selling and customer service skills. Most customers love shopping with their close friends because they trust these individuals to tell them if something looks good or if an item isn’t right for them. Establishing a similar connection with your shoppers will go a long way not just when it comes to sales, but also in terms of cultivating strong customer relationships.

Must be a quick learner

Slow learning means losing money. A salesperson must have to build the quality of quick learning. If the salesperson takes lots of time to learn the product knowledge & still forget about the characteristics of the product in front of clients then the result will be bad, he can lose his confidence in front to customer & ultimately he might lose the customer. 

Do your homework

A successful salesperson is never confused about the products and services he/she sells. No one can do good in sales without having the clarity of mind and clarity comes with complete knowledge. 

Practice Active Listening

Only a good listener can be a good salesperson. Good listening will help the sales person to find out the customer’s needs and wants and make an appropriate sale. This quality of a salesperson also brings a change in customers’ behavior resulting in a good relationship. Listening constitutes 40% of a good salesman’s qualities.

Pay Attention to Body Language

While it’s important to know what you should do in meetings and negotiations, knowing what you shouldn’t do are often just as important – and it begins with bad body language. Lots of things can kill a sale, but the way you interact with a customer should never be one of them. Experts believe that as much as 90 percent of overall communication is nonverbal. The way we sit, smile and shake hands all make an impression on those we’re meeting with. 

Observe client body language

The salesperson must have the quality to Determine if someone is ready to buy (or not) based on non-verbal cues. A shift in body language signals a change in mental state that may well indicate readiness to buy. For instance, When a customer spends time focusing on just one product, there’s a good chance they’ve already set their sights on that one and are interested in purchasing it.

Learn from your successes and mistakes.

For many sales teams, nothing is worse than failing. Success is lionized and those who fail are branded as "losers." The inability to admit and accept failure, however, increases the likelihood of recurrence, and it is critical for sales executives to create a culture where people are encouraged to learn from their mistakes.

Be Loyal

Great salespeople stand by their customers. They work with them through the thick and thin and help them achieve their goals - no matter what. In turn, their customers are loyal to them. They’ll continue to purchase their service because they love loyalty and appreciate the relationship.

Thus, if a salesperson works on improving his/her performance, then not only does this affect the overall profits earned by the business but can also help him/her improve the salary or earning. This means that if one concentrates on improving skills, knowledge, training, and persistence, then he/she does not only benefit the company but also raises his/her bar of performance.